People wonder how often they should tweet. The answer: test and learn to see what feels right for you and your business. Here are some examples of how you might engage your customers over the course of a week:

• Monday: Special promotions

Launch special Twitter-only promotions to your followers. Tweet an offer code that unlocks a promotion or tweet a secret word that customers can mention to get a discount when they visit your business.

• Tuesday: Behind-the-scenes

Tweet behind-the-scenes videos or photos that your followers can't get any other way.

• Wednesday: Helpful tips

Create a regular series of Tweets that are informative or surprising. If you're a chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to match current trends with vintage items.

• Thursday: Media spotlights

Highlight positive press stories and news about your company, industry or community that your followers will find interesting. Be sure to mention the @username of the reporter or media outlet when you tweet the story. This provides clear attribution and recognizes the source.

• Friday: Focus on your people

Highlight the people who help run your company by tweeting photos of them hard at work and having fun.