In this Step, you will:
Before starting your tests, you need to write down the questions and tasks you're going to ask people. This is called creating a discussion guide. Luckily, good discussion guides follow a very predictable pattern.
There is a sample discussion guide included in the material so feel free to jump straight to that, but this section will explain the elements that make up the discussion guide for a usability test.
Boilerplate Intro
Before getting started, you need to introduce yourself and say a few basic things. This is your chance to make the participant comfortable and start to build rapport.
The intro should include:
Background Questions
The next step is to write some background questions. Now, you're going to decide which background questions make the most sense to you. This is going to depend on what you're testing for. Don't collect information that isn't necessary. If questions start to get personal - for example, if you're asking about salary - make sure to let the participant know that she doesn't have to answer if she's not comfortable.
Again, you can see sample background questions in the example guide provided, but remember that these are questions that relate to your product. If you're building a B2B product for call center employees, you might want to ask the participant how many calls she typically answers in a day or how often she has to escalate a problem. If you're building a consumer product for meal planning, you might ask how the participant currently shops for groceries or how often she looks for recipes online.
These are questions that will help you understand the participant's performance on the tasks you are about to have her complete.
Tasks
Now you're going to give some people tasks to accomplish on your usability test. These are the core of the usability test, so you're going to need to think hard about what you're actually testing.
Here are some questions to ask yourself before writing your tasks:
Once you've answered these questions, you'll need follow some task guidelines:
Here are some examples based on a sample product, Jobs4Pets, that provides a marketplace for finding a job for your pets.
A Bad
Task
Create an account on the site.
Another Bad
Task
You are going to create an account for this site because you need
to create an account in order to post a job for a dog.
A Good
Task
I'd like you to imagine that you have a flock of sheep, and you're
looking for a border collie to herd those sheep for you. A friend
tells you about a site called Jobs4Pets, and you come to this site
here. Show me what you'd do to get that herding dog.
Wrap Up
Once the user has performed all of her tasks, you need a quick wrap
up. You'll notice that the emphasis here is on thanking the user
and telling her that she did great. User research sessions can be
surprisingly stressful for people, and taking a moment to
acknowledge their help can make a big difference.
A good wrap up will include the following elements:
Why Does This Matter?
Having a discussion guide helps you make sure that you're
prepared when talking to participants and that you've thought
through the appropriate questions. It can also help make the data
easier to analyze, because everybody gets asked the same thing.
Getting your tasks set up correctly is important because it helps
get the user into the mind set she would be in if she came to your
product naturally. If you just tell people what to do, you're not
giving them room to fail. If you give people a plausible situation
in which they might find themselves, you're allowing them to show
you what process they would naturally go through.