Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.
Web analytics has 4 major uses, and it seems that many of us tend to forget the last one:
As I have been mentioning a lot lately - it's not about how much data you have; it's about how you use your data to your advantage.
So in this guide, I'll a mehtodology that you can implement to get the most out of the data you're getting from your digital marketing activities.