- Optimize your website for mobile devices (and OS) that are
sending conversions to your website - by making your site
responsive or building custom mobile versions of the site for
devices that are yielding results. This can tremendously affect
your site's ability to rank better on mobile search.
- Improve the site's loading speed. For more tips, you can also
check out SeanSi's extensive guide on how to improve site
speed.
- Build site features that are specifically targeted to mobile
users (like offering different formats of your content such as
audio, video, downloadable PDFs or mobile apps).