- Optimize them to become more evergreen (update the information it contains).
- Make it more comprehensive - especially if the content provides
answers to frequently asked questions (or frequently searched
queries in your space). As this can also help unleash your
content's full potentials, such as in optimizing your sales
training, as well as customer service awareness.
- Build more thematically relevant internal links to them, to
pass more link value and ranking power. For more tips, you can also
check this guide on contentoptimization.