Create a Google Analytics account to capture all the data from your various landing pages and website (or product/service/app - this main one is the control group).

Follow these steps to ensure you've set it up correctly:

Step 1: Go to the Google Analytics website (//google.com/analytics/).

Step 2: If you do not have a Google account, click "Sign Up Now," which is located to the left of the sign-in box. This will take you to a page where you can sign up for a Google account.

Step 3: If you have a Google account already, use your email address and password to sign in.

Step 4: Click the Sign Up button to continue.

Step 5: In the next window, provide Google with the URL of the site you wish to analyze.

Step 6: Give the site an account name that is easy to remember. If you will be tracking multiple sites, this is especially important.

Step 7: Select the country your site is based in, or the country it is serving. Then select the appropriate time zone. Click continue.

Step 8:In the next window, provide your contact information. Click Continue.

Step 9: In the next window, read the Google Analytics terms of service. If you agree with them, click the Yes box.

Step 10: Click Create New Account.

Step 11: Google will provide you with a block of code. Copy this - you'll need to insert it into your web site. If you have a team member with technical skills, have them put the code on your site (and landing pages).