Currently your main customer/user acquisition channel is Google Ads.

Keep verifying which of your keywords are generating the best ads (e.g. generating the most clicks).

Once you've found which ones work the best, run them with the ads that have the best Quality Score in order to optimize the amount of traffic getting to your site and landing pages.

You may also want to try some new keywords at a low bid rate - just to see if they end up performing.