The last category, Network Organisation, involves business activities that involve the management and coordination of circular value networks. This entails coordination and management of resource flows, optimising incentives and other supporting activities in a circular network.

At this moment, there are companies such as Recover-E and Dutch aWEARness (see example below) that have taken on the role of chain director, but there is still a need for joint coordination, which requires new ways of organising and structuring collaboration in circular value networks.

Example Network Organization: Dutch aWEARness

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. They aim to create a business model that allows for shared ownership of materials throughout its circular value network.

CIRCULAR CHAIN MANAGEMENT As chain director, Dutch aWEARness is responsible for transparency throughout the value network. Their challenge is to create incentives to keep materials cycling throughout the product's lifecycle. To do this, Dutch aWEARness created a tool, the Circular Content Management System (CCMS), which is a circular track and trace system in which all partners in the supply chain are involved.