Groups sometimes confuse the role of two tools used in business
project development-the feasibility study and the business plan.
The feasibility study helps determine whether to proceed with
implementing the business while the business plan spells out how it
will be implemented. Each has common components. Assuming positive
feasibility study results, much of its information is incorporated
into the business plan.
The feasibility study is conducted during the deliberation phase of
project development before financing is secured. It shows if the
project concept can be viable. This analytical tool includes
several scenarios for the group to use in determining if it
continues the project. If, after completing a feasibility study,
the group decides to not proceed, there is no need to create a
business plan.
If the group decides to proceed, it prepares a business plan for
project implementation. The plan serves as a blueprint not only for
implementation but also for what actions the group will take during
project operations. The business plan usually contains less
emphasis on scenarios than the feasibility study. Typically, it
highlights only the scenario selected by the group as the most
promising. The business plan is much more focused on what action
steps will be taken during and after project implementation.
The business plan is created after the feasibility study. Project
details, which required assumptions for the feasibility study, have
been decided. Standard business plans include details such as key
management personnel, business location, the financial package,
product flow, and possible customers.
The feasibility study should be an independent review of the
project by one or more experts outside of the group. In contrast,
the group itself typically develops its business plan internally,
sometimes with the assistance of a consultant. It needs to be based
on group members' vision for the business, since they will be the
owners. The group revises the plan with information from bankers
and investors once the project situation becomes more defined.
Although this difference is not as important for project
development considerations, the feasibility study is only used
prior to implementation. In contrast, businesses continue to use
and revise their business plans after a project has been
implemented. The feasibility study refines the group's initial
ideas, while the business plan uses information from the study to
further prepare the project to evolve into an operating
business.