1. How/why is the proposed cooperative needed (as determined by the potential members)?

• Define the assumed products and/or services to be handled or provided (there can be more than one and each should be clearly defined).
• Explain the proposed cooperative's comparative advantage (e.g., define what the market is demanding and what producers do well).
• Describe the proposed cooperative's benefit to members (e.g., enhanced marketing, higher marketing prices, lower prices for products purchased, more efficient and lower cost services, etc.).

2. What is the potential membership base and volume of product for the project? (This data is normally gathered via a survey of potential members.)

• Define the level of potential support by producers who would have the opportunity to participate.
• Describe the approximate number and size of the producers who are likely willing to participate.
• Define the potential volume of products or services.
• Explain the potential for future expansion of membership and volume.

3. How well will the cooperative fit into the market?

• Define the projected prices for both inputs and outputs.
• Define the projected volume of sales.
• Explain the size of the market and how the cooperative fits in (e.g., market share).
• Determine the potential for strategic alliances.

4. What are the financial and organizational needs for the project?

• Estimate overall capital needs and describe potential sources of this capital.
• Define the level of financing needed and potential lenders.
• Describe the legal requirements, documents or agreements, permits, and inspections.
• Describe the facilities and equipment needed and whether they will be purchased, built, or leased, and estimate how much they will cost.
• Estimate the management requirements and skills, and the cost of obtaining the appropriate management.