Does the idea of bookkeeping make you want to hide under your blankets? If the thought of managing your books already has you rolling your eyes, it's even more important you find an accounting app that will relieve stress, not add to it.
It's important that you are comfortable knowing how to navigate the app and having support on-call for when things inevitably go sideways. For the most part, both QuickBooks and Wave have an intuitive interface that will guide you down the path of financial clarity.
A notable difference is in the list of transactions that comes from your bank account - the bank feed we talked about earlier - and the support.