Our relationship with content has radically changed over the last 40 years.

When content moved from analog to digital, it enabled us to create personal "digital" libraries and access online information from websites and publishers. Search engines became increasingly necessary as our libraries grew (both personal and shared).

The 2000s saw the emergence and growth of social networks (Linkedin, Facebook, Twitter) and the birth of platforms (the "uberization" of everything) as a business model that created rapid growth, low-cost monopolies and hyper-concentration of power and wealth. While many agree that platforms are valuable to society, as more industries and traditional labour are "disrupted" by this predatory model, governments and society are becoming increasingly concerned.

A new model of content distribution is emerging, which we call the ecosystem model where ownership, control, and value is distributed among all stakeholders.