Today the difficult task of assembling knowledge through search, critical analysis, and organizing from discrete sources that are deemed accurate & valuable information falls on each individual consumer. In a knowledge society, this task is shared across the ecosystem as organizations, institutions, and individuals are constantly curating, evaluating, updating, and sharing knowledge.

The result is connected, engaged, and knowledgeable consumers who receive and actively participate in up-to-date, tailored information from the ecosystems they participate in, not by revenue-driven algorithms. At work, home, and in their communities, consumers have the information they need to be healthy, productive, and live sustainably. Furthermore, there is an increased level of trust in all members of the ecosystem when there is inter-reliance and power is shared across the ecosystem.