You've got your list ready to go, so it's time to create your first campaign.

From your Dashboard or Campaigns tab, click the Create A Campaign button. Choose the type of campaign you'd like to create. For this guide, we'll be working with the Regular Ol' Campaign.

Select the list to which you'll be sending this campaign. To send to a segment of a list, click Send to Segment, and add your conditions. Then proceed to the Setup step. You'll have the options to name your campaign, set up a subject line, from name reply-to email and personalize your "To:" field with *|MERGETAGS|*. You'll also find your options for tracking, authentication, analytics tracking, and social sharing.

Now that you're ready to start working on your content, click Design at the bottom of the page when you're finished.