No one can deny that creating content on Social Media nowadays needs to shoot ads, especially Instagram ads that are currently as popular as Facebook ads. If you want to get to know more about Instagram Ads. More than this, ready to shoot, adds IG that guarantees the result.

This article Digital Tips is full of knowledge about shooting add IG, updated version 2023.

What is Instagram Ad Shooting?

IG ads refer to buying ads to be displayed on the Instagram platform which can be in various formats including Posts, IG Stories, and Reels depending on your marketing strategy.

That you choose to use, however, every time you shoot an IG ad, don't forget to pay attention to the proportion and resolution that are suitable for each ad format.

Things to know before shooting, add IG

To start shooting effective IG ads, let's see what you should know first. Shooting an ad on IG is similar to shooting for ads on other social media.

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1. Instagram account

Accounts on Instagram are divided into three types: personal accounts, creator accounts, and business accounts.

• Personal account: Suitable for users who focus on posting pictures and personal lifestyle clips for friends or Followers to show interaction only.
• Business Accounts: Suitable for focused businesses.

Note: Accounts that can shoot add IG are only creator accounts and business accounts!

2. Interesting statistics about Instagram

• Instagram Ads Likely Reach Around 1.32 Billion Users
• The target audience for Instagram Ads is 18-24 years old (16.9% male, 13.9% female), followed by 25-30-year-olds (16.4% male, 13.9% female).
• The highest engagement rate for Instagram Ads is Carousel Post (0.76%), followed by Video Post (0.66%) and Photo Post (0.59%).

3. How much does Instagram advertising cost?

• Cost per click (CPC): "How much does an Instagram ad cost?" It largely depends on the Cost per click, i.e. the amount per click you have to pay. When someone clicks on an Instagram Ad, the price ranges from $0.40-$0.95.
• Cost per Engagement (CPE): Another model of pricing when shooting an IG ad, which will be counted by Engagement or Like, Comment, and Share, is priced at $0.01-$0.05.
• Cost per Thousand Impressions (CPM): The price charged for 1,000 impressions of your ad is $2.50-$3.50.

4. Things to prepare when advertising on Instagram

Once you know how much Instagram Ads cost, the next step is to prepare the necessary things for shooting IG ads, which are all 3 things as follows.

1. Instagram account type: Business account or Creator account
2. Account to pay for advertising (may be used as a credit card instead)

What types of Instagram ads are there?

Before deciding to shoot an IG ad, you need to know what types of Instagram Ads are divided into.

And then choose the appropriate ad format for your online selling techniques.

Photo Ads

Is a single-image IG ad shooting, which ads will appear as posts on Instagram? Supports 3 image sizes: Landscape (1.91:1), Portrait (4:5), and Square (1:1).

Video ads

Many businesses choose to shoot a video IG ad, it is recommended to use a video that does not exceed 2 minutes in length. This type of ad supports 3 sizes of images as well as Photo Ads: Landscape (1.91:1), Portrait (4:5). and Square (1:1)

Carousel ads

In case you have more than one image, it is recommended to shoot an IG ad as a carousel by selecting Carousel Ads and setting the size to 1:1.

Stories ads

Ads IG Stories price is not different from Shooting ads in other IG formats, but has high access to users and most importantly, is not only 24 hours old like posting normal stories.

Advantages and limitations of shooting with IG

In addition to knowledge of the types of Instagram Ads, to shoot effective IG ads, you should also learn about the advantages and limitations of creating ads on this platform which can be summarized as follows

Advantages of shooting with IG

Because nowadays, the content on Instagram is quite diverse. There are images, illustrations, long captions, and video clips. And it's a short story.

Advertising on IG is therefore beneficial to online marketers such as affiliate marketing, etc.

You can also schedule IG posts in advance and plan to shoot IG later.

If you're wondering what Affiliate Marketing is - click to read about what Affiliate Marketing is and what elements it has with samples

The limitations of shooting add IG.

Including the matter Meta limited the target group for shooting the IG ad to an age starting at 18 years old to protect young users.

This may cause some businesses to lose the opportunity to promote products such as consumer goods and cosmetics related to teenagers, etc.