Remember determining your core values above? Well, now you want to use those values to inform your customer support policies. These could be things like determining the "voice" you'll use for responding to customers -- we recommend being as human and authentic as possible! --, deciding what your desired response time will be, deciding under what circumstances you'll give refunds and how that will be communicated, etc.

The specific policies you set will be dependent on the nature of your business. The thing to keep in mind is that if you want to provide stellar customer support, always put yourself in the customers shoes when thinking about these policies. What would knock your socks off in a good way?