91% of smartphone users turn to their smartphone for ideas while doing a given task.

1 in 3 smartphone users have purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.

73% of consumers say that regularly getting useful information from an advertiser is the most important attribute when selecting a brand.

70% of B2B buyers and researchers are watching videos throughout the path to purchase. That's a 52% jump in only two years.

67% of millennials agree that they can find a YouTube video on anything they want to learn.

Searches related to 'how to' on YouTube are growing at a rate of 70%/year. In fact, more than 100 million hours of "how-to" content have been watched in North America already this year (2015).

74% of business buyers told Forrester that they conduct more than half of their marketing research online before making an offline purchase.