There are many ways that companies use guides to connect with their audiences. They make great marketing and customer support tools, and are equally useful as internal resources and to drive employee engagement.
| Employee Engagement | Partner Portals | Product Guides | Marketing & Lead Generation |
| Training | Product manuals | Getting started | Inspiration |
| On-boarding | Service manuals | Support | How to |
| Operation manuals | Product guides | Best practices | Education |
| Cheat sheets | Processes | Development docs | Community |
| Checklists | Marketing tools | Thought leadership | |
| Sales guides | E-books |