Creating a great guide doesn't happen by chance. We work with you to properly determine the needs, opportunity, and benefits that your content will create and fulfill. Here are the key steps to creating content with Zing.

Discovery Initial meetings to understand objectives, brand strategy, target market needs, competitor, and current assets. We'll agree a process, timelines, and budgets.

Strategic planning Recommendations on how to best leverage your guides - messaging, target audiences, content type, promotional tools. Our work at this stage will include a review of your target market and the development of a profile that identifies the types of language, headlines, images and messages that are most likely to resonate and encourage engagement.

Creative concepts Your brand expressed in a guide - what the guide will be about, including a full content overview.

Creative development Once you select a creative route, we flesh out the idea, research topic /contributors, look at suppliers -video/photography etc…the output is an outline.

Outline/wireframe This document tells you everything that we will include in the guide - sections, pages, content - all the pieces needed for production


Production Research, copy, photography, video, and guide creation.



Review Once the guide is assembled, your team will be able to review and provide feedback prior to publishing.



Launch When your guide is ready to launch we will work with you to develop a plan to promote the internally and/or externally.

Analytics and Refinement Once your guide is published, we will work with you to take advantage of analytics and refine as needed.