Google/Millward Brown Digital, B2B Path to Purchase Study, 2014.

Kleiner Perkins Caufield & Byers, 2013 Internet Trends Report.

Flurry Analytics, Comscore, Q4 2014.

Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1,291 online smartphone users 18+.

State of the Union Page Speed & Performance," Radware, Spring 2015.

Google/Ipsos, Consumers in the Micro-Moment study, March 2015. Based on the online population n=9598.

When Path to Purchase becomes Path to Purpose, Google/TNS/Ogilvy, U.S., June 2014.

Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers / Death Of A (B2B) Salesman Forrester, May 2015

Google Consumer Survey, April 2015, U.S. Online population aged 18-34 n=385.

Google Data, U.S., Q1 2015, Q1 2014.

Google Data, 2015, North America. Classification as a "how to" video was based on public data, such as headlines, tags, etc., and may not account for every "how to" instructional video available on YouTube