Mike Byrnes has more than 20 years’ experience in product management and technology marketing with a focus on internet security and business communication systems. Mike drives product marketing for the Entrust IdentityGuard authentication platform with a significant focus on mobile solutions.In addition to mobile, his background covers identity and access management, fraud detection, malware protection, and email encryption solutions. Mike serves as vertical market prime for Entrust financial services segment, working with large banks across the globe to roll out solutions to their consumer- and corporate-banking client base.
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Retaining consumers in a competitive marketplace flooded with non-traditional competitors requires a consumer-centric strategy.