Most people begin product development making the same fatal mistake: they try to build something that their customers want. They assume that there's one right answer to what their customers actually want.

Reality is much messier and will continually surprise you.

That's why it's so important to ground yourself with good habits before stringing together a single line of code. Your habits are the basic building blocks of everything you do and they seep into everything you create.

Stick with me, and I'll help you form the habits you need to create better products, faster. We'll dive into frameworks for how to think about products and build a stronger problem-solving process. For each product habit, we'll examine case studies of successful and failed products alike before getting to the nitty-gritty details of how to build the habit.

Ultimately, your process, your people, and the things you make all emerge from these building blocks. Putting together a rock solid foundation is what allows you not just to survive an unpredictable market, but thrive in the face of it by leading with product.