Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about:

1. Use Frequency Caps
2. Use A Burn Code
3. Segment Your Audiences
4. Use Demographic, Geographic, & Contextual Targeting
5. Set Proper View Through Conversion Windows
6. Use A Single Retargeting Provider
7. Optimize Your Creatives