Be sure to think through all the terms of the deal and decide what is most important to you.

Consider and research some of the following:

• royalty rates
  
• guarantees (the minimum you have to pay them)
  
• rules on how you can use their brand
  
• how to deal with brand extensions
  
• who will own the content and IP if the deal ends
  
• assignability (can you sell the company?)