Energy Star Logo Usage

The ENERGY STAR identity is a valuable asset which must be properly used and protected. Partners should take care in using the ENERGY STAR marks in all communication and outreach materials. Below are general guidelines:

  • The ENERGY STAR name should always appear in capital letters. There should not be a hyphen between ENERGY and STAR.
  • The registered symbol ® must be used the first time "ENERGY STAR" appears on a document or website.
  • When writing about ENERGY STAR, it is correct to state that a product is "ENERGY STAR certified," "ENERGY STAR qualified," or that the "product has earned the ENERGY STAR."
  • The color for the mark is ENERGY STAR blue (100% cyan).

There are specific ENERGY STAR marks for partners' various needs:

ENERGY STAR MARK

SPECIFICATION

Certification Mark

Use this mark as a label on products, homes and buildings that have earned the ENERGY STAR

Partner Mark

Use this mark to promote a partner's commitment and partnership in the ENERGY STAR program. It may only be used by ENERGY STAR partners who have signed a Partnership Agreement

Linkage Phrase Mark

Use this mark in marketing materials and on web sites to show that a company sells ENERGY STAR certified products or services

Promotional Mark

Use this mark in public education campaigns on the benefits of ENERGY STAR, including in brochures, media kits and fliers

The above guidelines are not comprehensive. For more information, visit www.energystar.gov/logouse