Conversion Optimization Checklist for Conversion Uplift
shared from ConversionLifters
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Summary
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Get The Complete Checklist
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Why CRO Is Vital To Your Business
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Conversion Lifters Methodology
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Core Conversion Principles
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The 5 Second Test
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Define Value Proposition
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Clearly Identify Your Unique Value Proposition (Evaluate)
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Make Unique Value Proposition Immediately Visible (Evaluate)
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Add A Tagline (Evaluate)
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Improve The Tagline (Evaluate)
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Add A Headline (Evaluate)
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Improve Headline (Evaluate)
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Build Trust
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Add Live Chat (Evaluate)
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Provide Results Or Offer Free Services (Evaluate)
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Add A Toll-free Phone Number To The Top Of Every Page (Evaluate)
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Add Company Address And Phone Number To Footer (Evaluate)
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Secure Sensitive Pages With SSL (Evaluate)
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Display Security, Privacy And Business Identification Seals In Footer Quote And Checkout Area (Evaluate)
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Display Credit Card Logos (Evaluate)
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Display The PayPal Verified Logo (Evaluate)
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Add A Unique Company Story On The About Page (Evaluate)
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Share Company Values And Culture (Evaluate)
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List Key Members And Include A Picture With Personalized Bio (Evaluate)
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State Number Of Staff (Evaluate)
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Add Image/video Of Company Office (Evaluate)
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Talk About Socially Responsible Activities (Evaluate)
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Talk About The Charities You Support (Evaluate)
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Showcase That You’re A Long-established Company (Evaluate)
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Display Logos Of Strategic Partners And Suppliers (Evaluate)
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Showcase Membership Of Industry Associations (Evaluate)
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Showcase Business Awards (Evaluate)
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Showcase Media Mentions (Evaluate)
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State Guaranteed Response Time On Contact Forms (Evaluate)
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Offer A Strong Guarantee (Evaluate)
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Make Guarantee Prominent (Evaluate)
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Add Testimonials (Evaluate)
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Move Testimonials To More Prominent Locations (Evaluate)
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Display Logos Of High Profile Clients (Evaluate)
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Mention Specific Numbers (Evaluate)
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Add A Facebook Comment Feed (Evaluate)
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Add A Customer Review Section (Evaluate)
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Display Social Media Follower Count (Evaluate)
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Engage On Social Media Daily (Evaluate)
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Implement A Referral Program/social Sharing (Evaluate)
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Increase Relevance
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Speak To Your Target Market (Evaluate)
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Keep Copy Customer Focused (Evaluate)
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Highlight Benefits Over Features (Evaluate)
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Add Visitor Segmentation (Evaluate)
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Use The AIDA Formula To Persuade (Evaluate)
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Address The Pain Of NOT Buying Your Product/service (Evaluate)
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Use Images That Reinforce Copy (Evaluate)
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Use Appropriate Image Sizes (Evaluate)
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Upsell Merchandise (Evaluate)
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Add A Community Section (Evaluate)
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Provide Clarity
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Keep Copy Free Of Spelling And Grammatical Errors (Evaluate)
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Provide A Clear Explanation About Your Product Or Service (Evaluate)
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Tell Visitors What To Expect (Evaluate)
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Create A Smoother Eye Flow (Evaluate)
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Make Links Look Like Links (Evaluate)
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Add Or Improve Pricing Table (Evaluate)
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Amplify Desire
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Update Web Design (Evaluate)
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Improve The Presentation Of The Physical Product (Evaluate)
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Use Higher Quality Photography (Evaluate)
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Add Video To Your Website (Evaluate)
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Improve The Quality Of Your Video (Evaluate)
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Use Benefit Oriented CTA Button Text (Evaluate)
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Add Icons For Each Product Or Service (Evaluate)
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Show A Demonstration Of Product/service In Action (Evaluate)
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Use Contests And Competitions (Evaluate)
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Use Subtle Arrows To Guide Eye Flow (Evaluate)
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Add ‘calls To Action’ (Evaluate)
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Pump Up The Emotional Connection (Evaluate)
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Provide At Least 3 Logical Reasons Why Visitors Should Buy (Evaluate)
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Add A Blog (Evaluate)
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Keep Blog Updated (Evaluate)
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Offer A Monthly Newsletter (Evaluate)
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Test Higher Prices To Raise Perceived Value (Evaluate)
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Divide Your Product Or Service Into Standard And Premium Versions (Evaluate)
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Provide Insight On The Product/service First – Before You Ask Them To Buy (Evaluate)
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Offer A Demo (Evaluate)
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Offer A Free Consultation (Evaluate)
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Offer A Free Webinar (Evaluate)
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Offer A Free Trial (Evaluate)
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Give Away Something For Free In Exchange For An Action (Evaluate)
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Make Payment More Attractive (Evaluate)
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First One Free (Evaluate)
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Automatic Renewal (Evaluate)
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Offer A Payment Plan (Evaluate)
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Offer Financing Options (Evaluate)
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Eliminate Friction
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Remove Elements For Simplicity (Evaluate)
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Make Copy Format Scan-able For Optimal Readability (Evaluate)
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Break Up Current Copy Into Chunks (Evaluate)
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Include A Contact Button In Main Menu (Evaluate)
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Prominently Address Service Area (Evaluate)
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Improve Page Load Speed (Evaluate – If Under 2s First Test And 1s Second Test Then Omit)
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Remove Unnecessary Form Fields (Evaluate)
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Address Major Sales Objections (Evaluate)
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Remove Distractions From Primary Goal (Evaluate)
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Use A Soothing Font For Better Readability (Evaluate)
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Link Logo In Header To Home Page (Evaluate)
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Add More Payment Options (Evaluate)
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Email Submission Reassurance & Address Privacy Concerns (Evaluate)
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Address Spam Concerns (Evaluate)
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Registration Page Reassurance (Evaluate)
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Assume The Sale (Evaluate)
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State The Time To Complete CTA (Evaluate)
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Group Trust Related Links Together (Evaluate)
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Add A FAQ Page (Evaluate)
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Use A Visual Hierarchy Of Menu Options (Evaluate)
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Add Breadcrumbs For Easier Navigation (Evaluate)
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Repeat CTA On Longer Pages (Evaluate)
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Make Site More Responsive (Evaluate)
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Create A Mobile Optimized Version Of The Site (Evaluate)
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Make Calls-to-Action Stand Out (Evaluate)
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Add Urgency
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Provide A “Last Chance” Offer (Evaluate)
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Create A Sense Of Scarcity (Evaluate)
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Offer FREE Shipping To Encourage Purchasing (Evaluate)
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Upgrade Standard Shipping (Evaluate)
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Add Micro-donations At Checkout (Evaluate)
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Add An Introductory - First Time Customer - Offer (Evaluate)
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Add An “early Bird” Offer (Evaluate)
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Use Promotions (Evaluate)
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Use Holiday Promotions (Evaluate)
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Use Seasonal Promotions (Evaluate)
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Show Expected Delivery Date If Customer Orders Now (Evaluate)
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Implement A Retargeting Strategy (Evaluate)
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Checkout Optimization
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Preserve Data If An Error Is Thrown (Evaluate)
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Ask For Email Address Early On – To Send Follow-up On Abandoned Carts (Evaluate)
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Customer Research
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Get The Complete Checklist
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Offer Financing Options (Evaluate)
Allow qualified customers to finance their purchase either with or without interest. Then give them a time-frame in which to fully pay for the cost.
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About This Guide
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