Readability studies show that on the internet, to ensure maximum comprehension and the appearance of simplicity, line lengths of 100 characters per line, or 500-600 pixels wide, are read faster & more consistently by visitors.

Also, people have a tendency to read through to completion when chunks of copy are broken up into segments of three lines.

Recommendations

1. Break the current paragraphs up into chunks containing no more than 3 lines per paragraph.
2. Implement copy that does not exceed 100 characters per line, or 500-600 pixels per line.