This step is optional, but it shouts authenticity. If you're willing to recommend Yelpers to other places, this shows that you're not just looking out for number one.

Also, it demonstrates that you know the area. This means your restaurant is not just another corporate chain. Instead, you support the local community and other like-minded places.

Lastly, this might even have the added benefit of "paying it forward" to other restaurant owners. If you recommend their restaurant, they'll be more likely to return the favor.