Let's be honest, no one wants to be sold to, especially by a
sales representative. When was the last time you answered an
unidentified call or patiently listened to an overeager sales
rep?
Your prospects will avoid talking to a sales representative
until the last possible minute. In the meantime, they will be
educating themselves by accessing publicly available content that
addressed their needs until they've narrowed their options.
According to SiriusDecisions 70% of
the buyer's journey is complete by the time a sales representative
gets involved. - SiriusDecisions
The winning sales strategy is to consult prospects and help
them simplify their decision-making
process based on a
keen understanding of buyer interest and behaviour. When a prospect
finally reaches out, your sales rep should know everything about
the buyer and be prepared to deliver immediate value. That's where
mobile sales enablement comes in.
Mobile Sales Enablement helps your sales team utilise mobile
devices and associated applications to improve client engagement,
enrich their experience, deliver compelling messaging and improve
sales effectiveness. Mobile sales enablement also ensures that your
sales representatives have access to the right digital assets,
tools and other helpful resources, right at the point of need to
make every engagement valuable to the client.