We've seen the biggest success come from Guides that build social proof. What's social proof?

It's a high number of readers within a Guide, great reviews, high ratings and lots of shares.

How can you build social proof around your Guide? One of the best ways is to launch for free and build relationships with your early subscribers. Email them directly for feedback, engage with them through your Guide and ask them specifically for ratings, reviews, and what to improve.

Caring for your early community like this will not only make you more of a superstar to them, it will also entice them to contribute back. Recognition for their contributions, or high quality, world class content, will also make them want to endorse and share your guide with others.

Once you've gathered (a recommended) 50 people, and at least 10 great recommendations/reviews, you should begin charging for the content.