Ok, so we have a nice list of our competitors and a list of beginning keywords to work with. Everyone has a different workflow and there really isn't an exact way to do this. However I feel that the ideal process for building a keyword database should have the following prerequisites prior to moving on:

1. You've familiarized yourself with the software we've introduced
2. You have a list of True competitors
3. There is a compiled list of keywords that you've already started working on.

The goal for this section is to emphasize item number 3.

Once these keywords are set, you can move onto the SEO Friendly Website portion to spread the keywords out on each page, meta, and in content production.