Step 3 was Amplification, which means getting influencers to work with you so you can reach their audiences through them. There are a handful of tools and resources on how to pick them and work with them, and there are even a few hacks, so browse freely.

Influencers & Tools

[ARTICLES]

• How to Get Influencers to Promote Your Content for Free (by Brian Dean)
• How To Trick Influencers To Promote Your Website (by Matthew Woodward)
• How to Promote Every Piece of Content You Create (by John Jantsch)
• How To Get Your Content Shared By Key Market Influencers (And 8 Tools To Help You) (by Adam Connell)
• How to Get Content into the Hands of Influencers Who Can Help Amplify It [Video] (by Rand Fishkin)
• How to Build Relationships with Popular Bloggers (Even If It Scares You Silly) (by Katharine Di Cerbo)

[TOOLS]

• 11 Awesome Tools for Hassle-Free Influencer Outreach (by Brittany Berger)
• 9 Powerful Blogger Outreach Tools (by Smart Insights)
• The Landscape: SME's List Of Influencer Identification Tools (by Jason Falls)
• The Best Free (or Cheap) Tools for Blogger and Influencer Outreach (by Adam Sherk)