What makes your audience tick?

[ARTICLES]

• How to Create Detailed Buyer Personas for Your Business [Free Persona Template] (by Pamela Vaughan)
• The Formula Of Creating Accurate Buyer Personas [Infographic] (by Irfan Ahmad)
• The Science of Building Buyer Personas [Infographic] (by Eric Siu)

But How do you do that? Ask the right questions…

• How To Talk To Customers When Everyone Is Lying To You (by Rob Fitzpatrick)
• The Mom Test [Slideshare] (by Rob Fitzpatrick)

Find problems and questions

Keyword Research & Questions

[ARTICLES]

• Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic (by Neil Patel)
• 3 Super-Actionable Keyword Research Tips to Try Right Now (by Elisa Gabbert)
• How to do Keyword Research the Smart Way: Targeting Interest and Intent (by Beth Morgan)
• How to do Keyword Research: Tips, Tools and Techniques (by Sam Applegate)

Read forums and Q&A sites:

• 13 Best Sites to Get Your Questions Answered! (by Srikanth Ad)

[TOOLS]

• 10 Best Free Keyword Research Tools (by Fenja Villeumier)

Hit the iron while it's still hot

Hop on trends

Identify content that gets shared: add your own thoughts and make them better.You will have an idea what kind of content people like. This is called Skyscraper Technique.

• How to Create Viral Content Using the SkyScraper Technique (by Christopher Gimmer)
• The 'Skyscraper Technique' May Actually Improve Your Content Marketing (by Garrett Moon)

[TOOLS]

• 18 Easy Ways To Find High-quality and Popular Content (by Tamas Torok)

Listen what people are talking about:

• Top 10 Free Social Media Monitoring Tools (by Ruxandra Mindruta)
• 5 Social Media Listening Tools That Every Business Should Be Using (by Simon Tam)
• Top 8 Social Listening Tools That Do Way More Than Listen (by Brad Neathery)