I would utilize my father's dry cleaners yet again so I could:
First, I would research the most effective content marketing strategies, tying the best ones together to create uniquely valuable strategies' templates that I could easily customize for small businesses in various industries.
The strategy I developed is a launch strategy - a comprehensive go-to market (for startups) or digital marketing strategy (for small businesses).
I would market my father's new website, making it easily discoverable by his new and current customers.
But the main focus of Phase 2 is actually to build rapport and trust with professionals in the online marketing world. I would continue to develop my skills and document the results of my efforts.
I'd position myself as their go-to full-stack marketer - their one-stop shop for business development - a trusted, passionate and highly knowledgeable one at that.
As part of this stage, I'd introduce three additional solution offerings into the storyline. These products would work to enhance the value of the website I initially created and build complementary skills that allow me to earn more money and land a higher paying career.
There are logical steps that exist between where a startup or small business is now and where they want to go.
It is my responsibility to help each client move closer to their desired end result with the services I provide and sell to them.
The Wordpress website I sell after I successfully create my father's will be my first product offering.
The launch strategy I wrote in this phase will address the remaining biggest roadblocks of my clients. It would recommend that they hire me to customize and execute an inbound marketing strategy as the ideal solution for these roadblocks.
The launch strategy includes the following items which can be sold separately: