Phase 1 and 2 literally only cost me my time and my father's investment in his business.

For Phase 1, I would tell my father he needed to provide money for:

• Website Hosting (see tip 1):
  • A recurring monthly fee of $5 or less OR (See tip 2)
  • One-time annual fee of less than $100
• Domain Name:
  • FREE if you register your mom's or dad's small business with Google My Business OR
  • Between $1.99 (if you find a coupon code) and $12.99
• Premium Theme:
  • Between $30 to $60 on Envato's Themeforest - Make sure you are looking at WORDPRESS themes
• Graphics (Really should include a photo/graphic on each page - see tip 3)
  • Depositphotos - Around $50 or less
  • Unsplash.com - FREE
  • Startupstockphotos.com - FREE
• Photos
  • Time cost on my part
  • I would need to take photos of every team member for the about page
  • I would take a few creative photos of the storefront, staff and customers
• Testimonials
  • Another time suck on my part
  • I would gather testimonials from my father's clients or ask my father to do it (which he probably wouldn't; therefore I would have to)