After completion of Phase 4, while I was waiting on my marketing materials, I would be proactive and open a spreadsheet in Google Drive and label it "Local Dry Cleaners."

Next, I would create 10 columns, titled:

• Business name
• Address
• Phone number
• Date called
• Date visited
• Spoke to (person's name)
• Website in place? (Y/N)
• If yes, website grade

• Digital Marketing in place? (Y/N)
  • Are they listed on local directories for small businesses?
  • Do they have verified and ACTIVE social media accounts that are right for its target audience?
  • If they're active, are they actually engaging customers?
• Notes (Anything about my interaction with the person I spoke to that may be helpful in selling them my product)