Let's look at some hypothetical numbers.
This is what I would charge for my first few websites I built
and my first few strategies I executed.
- Dry Cleaner Wordpress Website 1: $500 ($250 up front and $250
upon client satisfaction)
- Dry Cleaner Wordpress Website 2: $1000 ($500 up front and $500
upon client satisfaction)
- Repurposable Content Marketing Strategy 1, which includes:
- 1 blog strategy or editorial calendar
- 1 social media strategy
- 1 SEO strategy
- 1 email marketing strategy
- $497 to create (This will be super simple for
you because all you need to do is customize your pre-made template,
but your customer doesn't have to know that!)
- $497/mo. to execute (Make sure to get great
results this second time around too so you can begin upcharging
since this takes more time to do.)
- Repurposable Content Marketing Strategy 2, which includes:
- 1 blog strategy or editorial calendar
- 1 social media strategy
- 1 SEO strategy
- 1 email marketing strategy
- $597 to create (This will be super simple for
me because all I need to do is customize my pre-made template, but
my customer doesn't have to know that!)
- $997/mo. to execute (I would make sure to get
great results this second time around too so I can begin upcharging
next time since this takes more time to do.)
**Customers pay an additional cost for resources,
including: website hosting, domain name and theme purchase. The
only resource I would foot the bill for is the graphics, which I
would build into my cost structure.**
Not only am I looking at a quick and easy $500 and $1000
one-time payment, but I am also looking at potential recurring
revenue, which I'll very likely get because it's affordable and
small businesses don't have the time and/or do not want to handle
this themselves.