Customer Value

Let's look at some hypothetical numbers.

This is what I would charge for my first few websites I built and my first few strategies I executed.

  1. Dry Cleaner Wordpress Website 1: $500 ($250 up front and $250 upon client satisfaction)
  2. Dry Cleaner Wordpress Website 2: $1000 ($500 up front and $500 upon client satisfaction)
  3. Repurposable Content Marketing Strategy 1, which includes:
    1. 1 blog strategy or editorial calendar
    2. 1 social media strategy
    3. 1 SEO strategy
    4. 1 email marketing strategy
      1. $497 to create (This will be super simple for you because all you need to do is customize your pre-made template, but your customer doesn't have to know that!)
      2. $497/mo. to execute (Make sure to get great results this second time around too so you can begin upcharging since this takes more time to do.)
  4. Repurposable Content Marketing Strategy 2, which includes:
    1. 1 blog strategy or editorial calendar
    2. 1 social media strategy
    3. 1 SEO strategy
    4. 1 email marketing strategy
      1. $597 to create (This will be super simple for me because all I need to do is customize my pre-made template, but my customer doesn't have to know that!)
      2. $997/mo. to execute (I would make sure to get great results this second time around too so I can begin upcharging next time since this takes more time to do.)

**Customers pay an additional cost for resources, including: website hosting, domain name and theme purchase. The only resource I would foot the bill for is the graphics, which I would build into my cost structure.**

Not only am I looking at a quick and easy $500 and $1000 one-time payment, but I am also looking at potential recurring revenue, which I'll very likely get because it's affordable and small businesses don't have the time and/or do not want to handle this themselves.