Rich Pins are a business-specific Pinterest feature that take a little extra work to create, but are well worth the effort. These special types of pins contain topic-specific details that provide relevant information to viewers.

In order to use Rich Pins, you'll need some technical skill, as they require adding metatags to your website. You'll also have to validate your Rich Pins and apply to Pinterest for approval.

If you (or your developer) can add the necessary code, there are five types of Rich Pins you can create:

• Article pins include a headline, author, story description, and link along with the main image
• Product pins add real-time pricing, availability, and buy links to your pin
• Recipe pins display ingredients, cooking times, and serving information
• Movie pins feature Netflix ratings, cast members, and reviews
• Place pins include the location's address, phone number, and a map