In addition to interacting with customers, Pinterest is a great place to make valuable industry contacts.

Many companies post content on Pinterest that they don't share elsewhere. Look for businesses you already follow (or those you'd like to follow) with the Pinterest search function, or on Google by searching "[company name] on Pinterest." Engage with them by following, commenting, and repinning their content when it's relevant to your audience.

You can do the same with influencers in your industry: those who have established relationships with your target audience. Look for related businesses on Pinterest with large, active followings, and start participating in the conversations.