Cross-Platform Marketing

Many businesses promote on more than one social network. While this can get redundant, or even annoying, for similar platforms, Pinterest serves to complement rather than compete with text-based networks like Facebook and Twitter.

Using Pinterest with another platform or two can give your business a diverse content mix and a well-rounded marketing strategy. In fact, Pinterest now has automated integration with both Facebook and Twitter that you can activate when you sign up for an account.

Alternately, if you're already on Facebook, integrating with your new Pinterest presence is simple with the free Pinvolve tool that automatically syncs the two networks.