Now that you've been gathering feedback, you need to leverage those comments and turn them into testimonials for your Guide. How do you do that? Start by cultivating the best feedback you get, and then reach out to reviewers to see if they're willing to get you a testimonial.

It may be easier, in some cases, to collect quotes from public reviews of your Guide. Of course, be sure to ask reviewers for permission to use their review (or parts of it) as a testimonial for your Guide. There are plenty of ways that a testimonial could be used as an endorsements.

Nick Eubanks, the author of How To Do Keyword Research For SEO collected multiple testimonials from Twitter and then added them to his blog post that announced the Guide, and to his Guide information page.

Below is a screenshot of how he integrated testimonials into his page, and then leveraged them to convert readers into people who would purchase the Guide:

If you're looking to charge real money for your Guide, having people endorse your work is a fantastic way to encourage other people to purchase your Guide as well. As we've mentioned in a previous section, the more clout a person has with their audience, the higher the likelihood you'll see real sales of your Guide.