If your funding campaign is set to last for 30-45 days, make sure you have the supporting content already created and ready to go!

This supporting content should bring people deeper into what you're trying to accomplish. Don't waste 60 days saying nothing but "Support my project."

The ideal support plan should look something like this:

2 Month Before the Kickstarter campaign

• Create a company blog
  
• Create posts related to the problem, general tips/strategies and the industry (don't talk about your product)
  
• Create videos for the Kickstarter campaign
  
• Research bloggers and reporters who are aligned with your interests
  
• Setup social presence (choose a max of 3 - my suggestions are Twitter, Facebook and YouTube)