If you're startup doesn't have a blog, you'll want to get on up and running fast. An active blog might seem like a lot of work (and it is!) but it's also a source of incredible opportunities and will be an indispensable resource when you get into your Kickstarter campaign.

You should aim at writing 10-15 posts per week and having 5 of them on your site - the rest should be featured on other sites as guest posts (see the next task for details on doing this).