Here is a really simplified user flow you can use as a base and then tweak based on your industry/product.

• New member joins your LinkedIn group
• Member gets auto welcome message instantly to their email from you (the group - explored in the next task)
• Member is asked to join your newsletter
• Member goes to your site, joins the newsletter, explores high quality content on your blog
• Member receives 1 newsletter per week with more free content
• Paid site is mentioned in newsletter and on site, but no