Whether industry-based, seasonal or cultural, learn how to use events to tap into popular interests or conversations.

Industry events

For businesses, industry events like trade shows, conferences and meetings are an opportunity to talk in real time. Incorporate a hashtag specific to the event to join or influence the conversation.

Seasonal events

Broaden your content plan to include holidays and seasonal events like New Year's celebrations, Mother's Day, graduation and back to school. Events like these naturally create spikes in conversation around shared experiences, which makes them relevant to just about any business's content strategy on Twitter. Think about how you can participate in these conversations.

Cultural events

There are certain conversations that always come along with reoccuring events. For example, there will always be sporting events or a best and worst dressed list from the Oscars and people will certainly be talking about them on Twitter. When events touch lives on a global and national level, plan ahead for the conversation, then get in on it.