There have been discussions across municipal staff working to get retrofit programs into market on the benefits that can result from using a common name across programs in the Ontario market that would allow for common branding while still allowing for community branding. For example using an approach of:

• whatever name is selected - Ontario
• whatever name is selected - Community name here

The below names were provided as names already in use as well as names that are being explored internally. The goal is to collect the possible names, secure some branding and communications support and then work across the network to ideally select a common name that can be used across the programs that allow for mass marketing and branding opportunities while also providing the flexibility for community branding and customization.

The name of the two programs in market thus far in Ontario is

• BetterHomesTO
  
• BetterHomesOttawa

Some of the names that are being used in design are:

• Home Energy Loan Program (HELP)
• Home Energy Efficiency Program (HEEP)
  
• Greener Homes
• Pay As You Save (PAYS)
• PEI and Nova Scotia programs will be using the Switch program name

Here is also an excel spreadsheet that provides a listing of the names of programs in market in the US