Companies need to build core competencies in circular design to facilitate product reuse, recycling and cascading. Circular product (and process) design requires advanced skills, information sets, and working methods. Areas important for economically successful circular design include: material selection, standardised components, designed-to-last products, design for easy end-of-life sorting, separation or reuse of products and materials, and design-for-manufacturing criteria that take into account possible useful applications of by-products and wastes.

Explore the Circular Design Guide, developed in collaboration with IDEO, which offers circular innovation methods as well as interviews with designers, creative exercises and worksheets, case studies and links to technical tools.

Case studies