You can target people who have a specific kind of connection to your online business. This will help you narrow the people who will see your ad. You can exclude or include people based on the following connections:

a. Facebook Page

• People who like your Page
• Friends of people who like your Page
• Exclude people who like your Page

b. Apps

• People who used your app
• Friends of people who used your app
• Exclude people who used your app

c. Events

• People who responded to your event
• Exclude people who already responded to your event

d. Advanced Combinations