After asking about motivations and potential issues with the home you will have a much better understanding of how to explain the full value of home energy improvement solution bundles. The supplemental chart outlines the full value of different home energy improvement opportunities.

Every home energy improvement product or service can have multiple co-benefits. Your job is to clearly understand your clients' needs and motivations and then honestly describe, in easy to understand language, the full home and life improving (emotional) benefits of your proposed solution.