Market Opportunities On Mobile
Games represent 33% of all mobile app purchases.
Apple App Store: 50B Total Downloads
Google Play Store: 48B Total Downloads
Amazon Appstore: 16M Total Downloads
Blackberry App World: 3B Total Downloads
Nokia Store: 365M Total Downloads
Windows Phone Store: 1/2M Total Downloads
A look at the market trends towards Freemium (Free to play):
| 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | |
| Free Downloads | 22.1B | 40.6B | 73.3B | 119B | 189B | 287B |
| Paid Downloads | 2.9B | 5B | 8.1B | 11.9B | 16.4B | 21.7B |
| Total Downloads | 24.9B | 45.6B | 81.4B | 131.7B | 205B | 309B |
| Percentage of Free Downloads | 88.4% | 89% | 90% | 91% | 92% | 93% |
source: mobiThinking
Android growth over Apple: Google Play download volumes surpassed Apple App Store in 2013.
